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Things to Do in Apia

Things to Do in Apia

Apia Samoa Travel Guide

Outdoor Adventures

Samoa's natural landscape provides an ideal setting for outdoor activities, from trekking to water sports.

Hiking & Trekking

Mt. Vaea

This reasonable hike begins on the other side of the Robert Louis Stevenson Museum in Vailima. The trail leads up to the author’s tomb and offers rewarding views of Apia and the surrounding coastline. The return trip typically takes 1-2 hours. The path can be slippery after rain. Recommended footwear: Columbia Newton Ridge Plus II Waterproof Hiking Boots or sturdy closed-toe sandals.

O Le Pupu Pu'e National Park

Situated on the south-central seaboard of Upolu, this the park has a range of trails. Options differ from short strolls to longer walks to impressive waterfalls (like Togitogiga Waterfall) and ancient lava fields. Signs often mark trails clearly.

Difficulty Levels

Most trails in Samoa are moderate, meaning they involve some uphill sections and uneven terrain. Some, especially after rain, can become challenging due to humidity and muddy, slippery conditions.

Water Sports & Cycling

  • Snorkeling & Diving: Samoa boasts excellent coral reefs and abundant marine life. Popular snorkeling locations include Palolo Deep Marine Reserve, a marine protected area just outside Apia, and Lalomanu Beach. Various dive operators on Upolu and Savai'i offer guided dives to explore reefs and shipwrecks.
  • Kayaking/Paddleboarding: Many resorts and beach fales offer kayaks and paddleboards for rent, allowing you to explore the calm lagoons and regions along the coast at your own pace.
  • Surfing: Samoa offers world-class surfing, especially on the south coast of Upolu and Savai'i. The best waves usually appear during the dry season (May to October). Several camps for surfing cater to all skill levels. You can rent boards locally or bring your own Wave Storm Soft Top Foam Surfboard.
  • Cycling Routes and Mountain Biking: Dedicated bike routes are limited. Cycling on main roads can be hazardous. Mountain biking trails exist in certain places, notably in national parks. A hybrid bike like a Schwinn Discover Hybrid Bike might work for calmer roads.

Wildlife Encounters

  • Look for unique bird species, including the rare Manumea (tooth-billed pigeon), Samoa's national bird.
  • The marine environment has opportunities to see turtles, colorful reef fish, and sometimes dolphins.
  • On land, you might spot flying foxes (fruit bats) hanging from trees.

Snorkeling Hotspots

  • Palolo Deep Marine Sanctuary, a marine protected area just outside Apia.
  • Lalomanu Coast has transparent waters and abundant marine life.
  • Look into guided excursions for the best snorkeling experiences.

Diving Destinations

  • Various dive operators on Upolu and Savai'i offer guided dives.
  • Explore reefs and shipwrecks.
  • Visibility is often excellent, especially during the dry season.

Cycling Safety Advisory

Dedicated bike routes are limited. Cycling on main roads can be hazardous due to narrow shoulders and traffic. It is typically best for experienced cyclists comfortable with varied road conditions. Always use appropriate safety gear.

Cultural Immersion

Workshops & Classes

  • Samoa Heritage Village: Main place to witness and engage in traditional crafts. Daily demonstrations often include Siapo (tapa cloth) making, where mulberry bark transforms into intricate fabric.
  • Skilled artisans demonstrate wood carving and traditional weaving techniques. You also see traditional Umu cooking and learn about ancient medicinal practices.
  • Weaving: Opportunities to learn weaving with local women arise, especially if you stay in a village-based accommodation or via specific cultural centers. This offers direct interaction and a hands-on studying experience.
  • Music & Dance: While formal classes are less common, Fiafia nights at vacation spots showcase traditional Samoan singing and siva (dance) performances.

Cultural Performances & Ceremonies

Fiafia Night

Many resorts and some local restaurants host lively Fiafia nights. These evenings feature traditional Samoan singing, graceful siva (dance) performances, and often spectacular fire knife dancing. A traditional Umu feast usually accompanies the entertainment. These nights provide an easy way to experience a range of cultural arts.

Kava Ceremony

Kava, a non-alcoholic drink, is shared in an official setting, accompanied by specific rituals and protocols. You can often experience a kava ceremony at the Samoa Ethnic Village or, if lucky, by invitation in local villages.

Community Engagement

This provides insight into daily life, allowing you to observe customs, share meals, and sometimes participate in village activities. This type of the travel industry supports local communities.

Teuila Festival

Samoa's largest annual festival, held in Apia in September. It celebrates Samoan society with traditional dances, arts and crafts, fire knife dancing, and beauty pageants. It creates a lively, celebratory atmosphere.

Independence Day

Celebrated on June 1st with parades, sporting events, and cultural performances across the country, with Apia as a central point for official ceremonies and public gatherings.

Relaxation & Wellness

Samoa offers serene settings for relaxation and rejuvenation, from luxurious spas to peaceful beaches.

Relaxation & Wellness Details

Find tranquility and revitalization in Samoa's natural beauty.

Spa & Wellness Centers

  • Most luxury hotels in Samoa, like Taumeasina Island Resort, Saletoga Sands Resort & Spa, and Seabreeze Resort Samoa, feature on-site spas.
  • These spas provide a variety of treatments, including traditional massages, facials, and the body wraps, providing a pampered escape.
  • Traditional Samoan massage, known as Fofo, could be an option locally, sometimes offered by independent practitioners or as part of wellness services at resorts. Fofo often incorporates local oils and traditional techniques.
  • Samoa does not have significant hot springs developed for tourism, but natural therapies may be available.

Yoga, Beaches & Pools

Yoga & Meditation

Dedicated yoga and meditation retreats are limited in Samoa. However, some small inns or private wellness providers might offer bespoke retreats or individual sessions.

Tranquil Environment

The tranquil natural environment of Samoa, especially quiet seaside areas or lush gardens, provides a peaceful setting for personal practice.

Beach & Pool Clubs

Resorts offer exclusive beach access and well-maintained swimming swimming pool areas for their guests. Many also feature poolside bars and lounges, creating a relaxing atmosphere. Some public beaches offer small day-use fales or shaded areas for a small cost.

Entertainment & Nightlife Apia

Live Music Venues

Some restaurants and bars in Apia feature live local music, especially on weekends. These often play contemporary Samoan music or international covers. Resorts also host Fiafia nights, which include traditional cultural performances as part of the evening entertainment.

Nightclubs & Dancing

Nightlife in Apia is limited. It typically concentrates in several small nightclubs or bars located along Beach Road, like Club X or Ace of Clubs. These locations attract a mix of locals and tourists, offering a chance to dance and socialize.

Bar Districts & Pub Crawls

Apia does not have a distinct "bar district" in the way larger cities do, nor is a traditional "pub crawl" scene prominent. However, a small cluster of bars and eateries with bar areas can be found along Beach Road. Most late-night entertainment centers surrounding these few nightnightclubs or hotel/resort bars.

Shopping & Markets

From local handmade items to daily necessities, explore Apia's shopping scene.

Traditional Markets & Bazaars

  • Fugalei Market (Apia): The main market in Apia, a must-visit bustling hub for fresh produce, comprising a wide array of tropical fruits, vegetables, and root crops. You also find fresh fish, local snacks, and cooked food stalls here.
  • Apia Seafood Market: Located near the waterfront, this market comes alive early in the mornings with freshly caught seafood. It has a glimpse into the regional fishing industry.
  • Flea Market (Apia): This market sells handicrafts, souvenirs, clothing (including traditional lavalavas), and other locally made goods. It has a good place to find gifts and mementos. It is open on select days; check locally for its schedule.
  • Handicrafts for sale at a local market, perfect for souvenirs.

Artisan Workshops & Crafts

Handcrafted Items

Look for items handcrafted by Samoan artisans. Popular crafts include wood carvings (especially Tanoa - kava bowls), Siapo (tapa cloth), woven mats (Fala) made from pandanus leaves, and jewelry crafted from shells, seeds, and local wood.

Traditional Clothing

Traditional clothing, especially the lavalava, features distinctive Samoan designs and makes for unique souvenirs.

Souvenir Recommendations

Beyond crafts, popular souvenirs include small carved items, clothing with traditional Samoan patterns, locally produced Samoan cocoa, and various coconut oil products (soaps, lotions, edible oils).

Luxury & Boutique Shopping

Luxury and boutique shopping options are very limited in Samoa. Most shopping revolves around everyday necessities or locally produced crafts and goods. High-end fashion or specific international brands are generally not available.

Ethical Shopping Guidelines

  • To ensure purchases have a positive impact, support local artisans and businesses directly.
  • This helps direct money to the community.
  • Ask about how goods are made and sourced.
  • Avoid purchasing items made from endangered marine life or other protected species.

Shipping & Customs Information

  • Major international couriers like DHL and FedEx operate in Apia, enabling you to ship larger purchases home.
  • Be aware of customs regulations for your home country regarding crops, products from animals, and restricted items.
  • Keep receipts for increased-value buys for customs declarations.

Booking Activities & Experiences

Online Platforms
  • GetYourGuide is a good site for making reservations diverse activities and tours in Samoa.
  • Consider booking in advance, especially for popular tours or during peak season.
  • Some activities might be bookable straight through resorts or local operators.
Local Contact
  • For unique traditions and customs or specific tours, sometimes direct contact with local providers is needed.
  • Ask your place to stay for recommendations or assistance with bookings.
  • Local insights often lead to special, less-known opportunities.

Experience Tip

To fully immerse in Samoa, balance adventurous outdoor pursuits with deep cultural engagements and moments of relaxation by the beautiful beaches.

Activity Planning Summary

Recommended Activities

  • Snorkel at Palolo Deep Marine Reserve.
  • Experience a Fiafia Night with an Umu feast and conflagration knife dance.
  • Hike Mt. Vaea to Robert Louis Stevenson's tomb.
  • Explore Fugalei Market for local produce and crafts.

Things to Remember

  • Always use sun protection.
  • Stay hydrated, especially during outdoor activities.
  • Respect local customs and traditions.
  • Practice responsible tourism by minimizing your environmental impact.