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Things to Do in Varadero

Things to Do in Varadero

Varadero Cuba Travel Guide

Outdoor Adventures

Varadero's coastal setting makes it ideal for water-based activities. Explore its natural beauty through various outdoor pursuits.

Water Sports

Snorkeling & Diving

Excellent opportunities exist around Cayo Blanco offshore. Saturno Cave provides an unique freshwater experience in its clear cenote waters.

Catamaran Trips

Popular full-day excursions to Cayo Blanco (pristine cayo), including snorkeling stops in marine protected areas, dolphin encounters at Varadero Dolphinarium, and fresh seafood lunch.

Fishing & Motorized Sports

Deep-sea fishing excursions are available. Jet skiing and parasailing are offered through resorts or independent operators along the main beach.

Land Activities

  • Hiking and Trekking: Limited dedicated routes in Varadero. Hicacos Peninsula Ecological Park offers easy walking trails. More challenging hikes are multi-day trips to Viñales Valley.
  • Cycling: Varadero's flat terrain is ideal for cycling. Bikes are available for rent from resorts and vendors. Cycling explores the peninsula, no specific mountain biking trails.
  • Wildlife Viewing: Hicacos Peninsula Ecological Park birdwatching. Catamaran trips to Cayo Blanco for dolphin encounters and marine life snorkeling.
  • Adventure Sports: Options for high-adrenaline adventure sports are limited. The focus remains on water-based activities and relaxation in Varadero.

Beach Activities

  • Sunbathing and relaxation.
  • Beach volleyball.
  • Sandcastle building.
  • Long beach walks at sunrise or sunset.

Resort Pool Fun

  • Swimming and poolside relaxation.
  • Water aerobics.
  • Poolside games.
  • Swim-up bars for refreshments.

Non-Motorized Water Sports

  • Kayaking.
  • Paddleboarding.
  • Hobie Cat sailing.
  • Snorkeling near the shore (if applicable).

Safety Considerations

Always follow local guidelines for water sports and excursions. Ensure proper safety equipment is used and consider weather conditions before participating in activities. Check operator credentials for independent services.

Cultural Immersion

While Varadero is a resort town, opportunities to engage with Cuban culture are present.

Classes & Performances

  • Workshops and Classes: Resorts offer basic Cuban dance (salsa) classes, Spanish language introductions, or mojito-making demonstrations as part of entertainment programs.
  • Cultural Performances: Resorts feature live Cuban music bands, dance shows (salsa, Afro-Cuban dances), and Cuban-themed evening entertainment. Casa de la Música hosts live music and dancing.
  • Community-Based Initiatives: Less prevalent in Varadero. Staying in a casa particular in Santa Marta or downtown Varadero offers direct interaction with Cuban families and a more authentic experience.
  • Language Learning: No formal short-term classes for tourists.

Local Engagement

Paladares Dining

It is a chance to taste home-cooked Cuban food and support local families.

Artisans Market

The Artisans Market is a place to see local craftsmanship and interact with artists selling their goods. A good place to purchase souvenirs.

Local Events

While no major international cultural festivals occur, local festivities might take place, notably around Cuban national holidays. Check local schedules during your visit.

Day Trips to Havana

A full-day trip to Havana offers profound cultural immersion with its rich history, colonial architecture, museums, and arts scene. Many tour operators in Varadero offer this excursion.

Matanzas & Cárdenas

Explore the nearby cities of Matanzas (City of Bridges) and Cárdenas for a glimpse into Cuban provincial life, historical architecture, and less tourist-centric environments.

Classic Car Tours

Take a classic American car tour through Varadero or to nearby towns. These tours often come with local drivers who can share insights into Cuban life and history.

Relaxation & Wellness

Varadero prioritizes relaxation, with many options for unwinding and personal care.

Spa and Resort Wellness

  • Spa and Wellness Centers: Most larger all-inclusive resorts have on-site spas offering massages, facials, body treatments, and beauty services.
  • Hot Springs: No hot springs directly in Varadero. Natural therapy options are not commonly offered to tourists.
  • Yoga and Meditation: Varadero is not a main destination for dedicated retreats. Some resorts may offer scheduled yoga classes or designated quiet areas for personal practice.
  • Traditional Healing: Not commonly offered to tourists in Varadero.

Beach & Pool Relaxation

Resort Beach Clubs

The resorts function as extensive beach clubs, offering comfortable sun loungers, poolside bars, and varied entertainment programs.

Quiet Zones

Seek out quieter sections of the beach or resort areas if you prefer a more tranquil environment for relaxation. Some resorts have adults-only sections.

Reading Nooks

Many resorts feature comfortable lounge areas, often in lobbies or by quieter pools, suitable for reading or simply unwinding.

Local Wellness Practices

Fresh Juices

Enjoy freshly squeezed tropical fruit juices from local vendors. These are refreshing and a natural way to hydrate.

Beach Walks

Long walks along Varadero's extensive beach provide a calming experience and light exercise with stunning ocean views.

Ocean Swims

The calm, clear waters of Varadero Beach are ideal for swimming, offering a refreshing way to cool off and relax.

Entertainment & Nightlife

Varadero offers a lively nightlife, both within resorts and in the town center.

Live Music & Shows

  • Live Bands: Many resorts feature live bands, notably in their lobby bars or during evening shows. These range from traditional Cuban son to modern pop.
  • Theater and Performance: Varadero does not have dedicated theater spaces for major productions. Resort entertainment, including elaborate dance shows and tribute acts, forms the main source of performances.
  • Resort Discos: Many resorts have their own discos or late-night bars, providing convenient on-site entertainment and dancing.
  • Variety Shows: Resort entertainment teams put on nightly variety shows, often with Cuban themes or international tributes.

Nightclubs & Bars

Calle 62

An outdoor bar on the main street in downtown Varadero. Features live music and dancing that spills onto the street, creating a lively party atmosphere.

La Comparsita

A larger disco/club offering dancing and music, popular for a more traditional nightclub experience.

Havana Club Varadero

Another popular nightclub for dancing late into the night. Not affiliated with the rum brand, it offers a high-energy dance floor.

Bar Districts

The area around Calle 62 in downtown Varadero serves as a small entertainment hub with several bars and restaurants. It is an ideal spot for an evening out.

Local Music Venues

Look for smaller local venues in downtown Varadero that might feature impromptu live music sessions, offering a more intimate experience.

Socializing

Nightlife spots in Varadero offer great opportunities to socialize with fellow travelers and locals alike, specifically at Calle 62.

Important Notice

While enjoying the nightlife, always respect local customs and dress codes. Be mindful of noise levels late at night, especially in residential areas.

Shopping & Markets

Shopping in Varadero focuses on souvenirs and local crafts, offering unique Cuban items.

Traditional Markets & Crafts

  • Artisans Market (Feria Artesanal): Near Parque Josone, the largest and most popular market. Offers Cuban handicrafts, souvenirs, artwork, and clothing. Compare prices among stalls.
  • Artisan Workshops: Many stalls sell items directly from local artisans. Look for hand-carved wooden figures, leather goods, paintings, handmade jewelry, and items from natural materials like coconut.
  • Ethical Shopping: Support local artisans directly. This ensures your money directly benefits the Cuban people. Helps local economy.
  • Souvenir Variety: From small trinkets to larger art pieces, the market offers a wide array of options reflecting Cuban culture.

Souvenir Recommendations

Cuban Rum

Purchase from official state-run stores or duty-free shops at the airport for authenticity.

Cigars

Only buy from official Habanos stores or state-run tobacco shops to avoid fakes. Counterfeits are common elsewhere.

Cuban Coffee

A popular and authentic gift, known for its strong flavor.

Wearable Souvenirs

  • Che Guevara Memorabilia: T-shirts, flags, and other items featuring the iconic revolutionary figure.
  • Guayaberas: Traditional Cuban shirts, comfortable and stylish for the tropical climate.
  • Handmade clothing items from local fabrics.

Local Art

  • Unique paintings reflecting Cuban culture and landscapes.
  • Ceramics and pottery.
  • Sculptures made from various materials.
  • Postcards and prints showing local scenes.

Jewelry & Crafts

  • Handmade jewelry from natural seeds or silver.
  • Leather goods like wallets and belts.
  • Musical instruments like small drums or maracas.
  • Crafts made from recycled materials.

Shopping Tips & Guidelines

Customs Information
  • Be aware of restrictions on bringing Cuban products (especially rum and cigars) into your home country.
  • For U.S. Citizens, certain restrictions on Cuban-origin goods exist; check OFAC guidelines.
  • Shipping items from Cuba can be difficult, expensive, and unreliable. Carry purchases with you.
Luxury & Boutique
  • Very limited. Varadero's shopping scene is mainly souvenir-oriented, not high-end fashion or luxury brands.
  • Prices are often fixed, but for artisan goods, polite negotiation for multiple items is possible.
  • Artisans Market is the main shopping destination for souvenirs.

Shopping Advice

When buying cigars, only purchase from official state-run shops. Street vendors often sell counterfeits. For rum, buy from official stores. This ensures authenticity and supports state-controlled sales.

Activity Planning Summary

Must-Do Activities

  • Relax on Varadero Beach: Spend ample time on the famous white sands and clear waters.
  • Catamaran Trip to Cayo Blanco: A popular excursion for snorkeling, dolphin encounters, and island lunch.
  • Experience Live Cuban Music: Visit Casa de la Música or Calle 62 for authentic Cuban rhythms and dancing.
  • Explore the Artisans Market: Discover local crafts and unique souvenirs to bring home.

Cultural & Local Tips

  • Dine at a Paladar: Venture outside resorts for authentic Cuban home cooking and local interaction.
  • Take a Classic Car Tour: Enjoy a ride in a vintage car to explore Varadero or nearby towns in style.
  • Visit Saturno Cave: Swim and snorkel in this unique freshwater cenote for a memorable natural experience.
  • Explore Downtown Varadero: Wander through the more local area, discovering shops and eateries outside the resort zone.