Denmark
Billund is a town in Denmark, located on the Jutland peninsula, in the western part of Denmark. It sits within the Syddanmark (Southern Denmark) region, serving as the administrative center of Billund Municipality. The town is strategically positioned for travel, acting as a gateway for international travelers arriving at Billund Airport, which services a wide range of European destinations.
Billund operates with efficiency. Check opening times and book tickets online.
This streamlines your visit.
Billund's history is deeply intertwined with The Lego Group. The story begins in 1932 when Ole Kirk Christiansen, a master carpenter, established his company in Billund. He started by producing wooden toys, along with stepladders, ironing boards, and other household items, to make ends meet during the Great Depression. The company name, "LEGO," coined in 1934, comes from the Danish words "leg godt," meaning "play well."
The company evolved, and in 1947, Ole Kirk Christiansen produced his first plastic toy. A major turning point arrived in 1958 with the introduction of the interlocking "Lego brick." This simple yet ingenious design permitted endless building possibilities, quickly making Lego a global phenomenon. The Lego Group's continued growth brought jobs and people to Billund, transforming it from a small agricultural village into a modern town.
Ole Kirk Christiansen establishes his company in Billund, producing wooden toys.
The company is named "LEGO" from Danish "leg godt" ("play well").
First plastic toy production.
Introduction of the iconic interlocking Lego brick.
Legoland Park, the original theme park, opens its gates in Billund.
Legoland Park, built entirely from Lego bricks, opened its gates in Billund in 1968. This event solidified Billund's reputation as a major tourist attraction. It positioned the town as the "Capital of Children." This designation arose due to the significant presence of Lego and its related family-focused businesses and attractions, all centered around the concept of play and learning.
The Lego Group’s headquarters and design facilities remain in Billund, influencing the town’s development and character.
The Lego House, an interactive experience center, opened in 2017, further cementing Billund's status as the ultimate destination for Lego fans and families seeking creative play.
Image: Billund Airport terminal building, modern and clean.
Billund offers a focused experience centered on play, creativity, and family entertainment.
Its compact nature means most attractions are within easy reach, often walkable or a very short bus ride away.
Approximately 6,800 residents (2023).
Hundreds of thousands visit each year.
Clean, organized, and safe.
The town's economy and tourism are heavily dominated by The Lego Group and its associated attractions.
